Bottled Water

An Exploding Bottled Water Market

There has been an explosion in bottled water use in the United States and throughout the world, driven in large measure by marketing designed to convince the public of bottled water's purity and safety, and capitalizing on public concern about tap water quality.  In 2010 over $70 billion of bottled water was sold worldwide.

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The Story of Bottled Water (2010)



People spend from 240 to over 10,000 times more per gallon for bottled water than they typically do for tap water.

Some of this marketing is misleading, implying the water comes from pristine sources when it does not. For example, one brand of "spring water" whose label pictured a lake and mountains, actually comes from a well in an industrial facility's parking lot, near a hazardous waste dump, and periodically was contaminated with industrial chemicals at levels above FDA standards.

According to government and industry estimates, about one fourth of bottled water is bottled tap water (and by some accounts, as much as 40 percent is derived from tap water) -- sometimes with additional treatment, sometimes not.

Penn & Teller, world famous magicians and showmen, look into the Truth About Bottled Water including some amazing taste comparisons.  Very revealing.

"The Truth About Bottled Water" from Penn and Teller

To see eye opening videos about the environmental impact and the true costs of The Myth of Bottled Water please click on the "Enviro. Impact" tab on the left or click here.